Photo Butler, a Boston based tech startup in the photo-sharing space, created a secure, private photo-sharing app with ai driven face and location detection for fast photo organization and robust search capabilities. While I came on board to help reimagine their product design, it became clear that we needed to establish brand guidelines first to enable a memorable brand presence in all projects and brand communications. Below is a snapshot of the brand assets we established as part of the brand guidelines work.
THE TEAM
Creative Director: Ali Pike
Product Director: Rich Curtis