Despite what’s happening in the world today the global youth share a desire to roam free. They are the djs that travel the globe to share their music to new audiences. The entrepreneurs that go after opportunities in foreign places. And the photographers that go off the grid to capture what’s really happening in the world. They are creative nomads that never stay put. They ignore borders, rise above barriers, transcend limitations. And they demand footwear that gives them the versatility, durability, and lightness to navigate the modern urban landscape without constraint. Be light. Be fast. Be Free. Flyroam.
FLYROAM OUT OF HOME ADS - PRIMARY
FLYROAM OUT OF HOME ADS - SECONDARY
FLYROAM PRINT ADS
STORE WINDOWS - PRIMARY
STORE WINDOWS - SECONDARY
FLYROAM DIGITAL EXPERIENCE PAGES
FLYROAM DIGITAL EXPERIENCE SURPRISE MOMENTS
Throughout the website all Aerocore Flyroam products float on hover reinforcing the lightweight nature of Timberland’s new sneaker boot.
FLYROAM EMAILS
SOCIAL MEDIA VIDEOS
Quick hitting 7 second video with illustrated animations to draw the users attention to movement, lightness, and flexibility of the Aerocore Flyroam sneaker boots.
BOOMERANGS
Animated boomerangs as video and gifs for use through social media and emails.
THE TEAM
Creative Director, Print: Victoria Dimou
Print Design: Marie Wood
Creative Director, Digital: Ali Pike
Digital Design: Casey Lynch
Copywriter: Mike Abenante