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Panera is already beloved by its loyal customers. So they examined the best examples of the company’s work to uncover the voice they were confident already lay beneath. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1577251612820-39XPNL8NYTNKUJQ08FKD/image-asset.jpeg UX/UI Design SESSION 2: Establish Design Principles & Behaviors More than 10 designers worked to convert the deep insights uncovered from Session 1 into design principles and behaviors. These principles serve to guide the creative works that express Panera’s newly uncovered voice. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1577251612820-39XPNL8NYTNKUJQ08FKD/image-asset.jpeg UX/UI Design SESSION 3: Inspire Fresh Actions & Ideas A mix of creatives from inside and outside Panera formed cross-functional teams to solve business and brand challenges that asked: How could Panera talk and behave if it didn’t focus solely on clean food–an approach so many competitors have now adopted? The resulting briefs introduced fresh thinking on the brand, how they lead and where they are going. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1548194397304-ROJ6RJKRR7XJPIUTOKFY/bg-lockscreen-ali.jpg UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1548194397304-ROJ6RJKRR7XJPIUTOKFY/bg-lockscreen-ali.jpg UX/UI Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1577251612820-39XPNL8NYTNKUJQ08FKD/image-asset.jpeg UX/UI Design SESSION 1: Uncover Insights Eleven experts in fields unrelated to restaurants, branding or marketing gathered to analyze the existing voice and interpret the findings. Panera is already beloved by its loyal customers. So they examined the best examples of the company’s work to uncover the voice they were confident already lay beneath. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1577251612820-39XPNL8NYTNKUJQ08FKD/image-asset.jpeg UX/UI Design SESSION 2: Establish Design Principles & Behaviors More than 10 designers worked to convert the deep insights uncovered from Session 1 into design principles and behaviors. These principles serve to guide the creative works that express Panera’s newly uncovered voice. https://images.squarespace-cdn.com/content/v1/58f7f7405016e1a833e2b96f/1577251612820-39XPNL8NYTNKUJQ08FKD/image-asset.jpeg UX/UI Design SESSION 3: Inspire Fresh Actions & Ideas A mix of creatives from inside and outside Panera formed cross-functional teams to solve business and brand challenges that asked: How could Panera talk and behave if it didn’t focus solely on clean food–an approach so many competitors have now adopted? 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